{"id":2698,"date":"2025-12-05T15:42:46","date_gmt":"2025-12-05T15:42:46","guid":{"rendered":"https:\/\/www.bsmartpartners.com\/uk\/?p=2698"},"modified":"2025-12-05T15:56:08","modified_gmt":"2025-12-05T15:56:08","slug":"the-cfos-data-driven-growth-guide-why-mis-has-become-a-strategic-imperative","status":"publish","type":"post","link":"https:\/\/www.bsmartpartners.com\/uk\/the-cfos-data-driven-growth-guide-why-mis-has-become-a-strategic-imperative\/","title":{"rendered":"The CFO\u2019s Data-Driven Growth Guide: Why MIS Has Become a Strategic Imperative\u00a0"},"content":{"rendered":"

In today\u2019s operating environment, intuition is no longer sufficient to scale a business.<\/span>
\nMarkets are more dynamic, margins are under pressure, customer behaviour evolves rapidly, and leadership teams expect immediate, data-backed insight.<\/span>\u00a0<\/span><\/p>\n

As a result, Management Information Systems (MIS) have\u00a0emerged\u00a0as a critical enabler of financial leadership. A robust MIS framework provides real-time visibility, improved forecasting, and a stronger foundation for strategic decision-making.<\/span>\u00a0<\/span><\/p>\n

At\u00a0\u00a0BSmart, we work closely with organisations to strengthen accounting structures, implement MIS reporting, and deliver fractional CFO support. What we\u00a0observe\u00a0consistently is clear:<\/span>\u00a0<\/span><\/p>\n

Businesses that invest in MIS outperform peers in growth, resilience, and financial discipline.<\/span>\u00a0<\/span><\/p>\n

Redefining MIS: More Than a System,\u00a0It\u2019s\u00a0an Enterprise Capability<\/span><\/b>\u00a0<\/span><\/h2>\n

Many organisations view MIS as a piece of software.<\/span>\u00a0<\/span><\/p>\n

In reality, MIS\u00a0is a holistic ecosystem, it is the integration of tools, processes, data flows, and reporting designed to support informed managerial decision-making.<\/span>\u00a0<\/span><\/p>\n

A modern MIS framework typically includes:<\/span>\u00a0<\/span><\/p>\n

    \n
  • Accounting platforms (Xero, QuickBooks, Sage)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • BI and analytics tools (Power BI, Tableau)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • CRM systems (Salesforce, HubSpot)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
          \n
        • ERP solutions (SAP, NetSuite, Odoo)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
            \n
          • POS and e-commerce systems (Shopify, Magento, Lightspeed, Amazon)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
              \n
            • Inventory and warehouse applications (WMSplatforms)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                \n
              • Excel-based financial models and KPI trackers<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                The value does not come from any individual system.<\/span>
                \nIt comes from how these systems\u00a0<\/span>integrate, standardise, and translate data into actionable insight<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

                This is the foundation upon which modern CFOs\u00a0operate.<\/span>\u00a0<\/span><\/p>\n

                \u00a0<\/span><\/p>\n

                Why MIS Matters to Today\u2019s CFO<\/span><\/b>\u00a0<\/span><\/h2>\n

                The role of the CFO has expanded significantly, encompassing strategy, digital enablement, commercial leadership, and risk oversight.<\/span>
                \nMIS supports this transformation in several ways:<\/span>\u00a0<\/span><\/p>\n

                  \n
                1. Enhanced Financial Clarity<\/span><\/b><\/li>\n<\/ol>\n

                  Immediate visibility into revenue, costs, margins, cash flow, and working capital.<\/span>\u00a0<\/span><\/p>\n

                    \n
                  1. Accelerated Decision-Making<\/span><\/b><\/li>\n<\/ol>\n

                    Leaders are no longer constrained by delayed or inconsistent reporting.<\/span>\u00a0<\/span><\/p>\n

                      \n
                    1. Forward-Looking Insights<\/span><\/b><\/li>\n<\/ol>\n

                      Scenario-planning and forecasting tools help\u00a0anticipate\u00a0future outcomes with greater accuracy.<\/span>\u00a0<\/span><\/p>\n

                        \n
                      1. Improved Governance and Control<\/span><\/b><\/li>\n<\/ol>\n

                        Anomalies, risks, and compliance gaps become identifiable early.<\/span>\u00a0<\/span><\/p>\n

                          \n
                        1. Enterprise-Wide Performance View<\/span><\/b><\/li>\n<\/ol>\n

                          Financial and operational data integrate to present a cohesive picture of business performance.<\/span>\u00a0<\/span><\/p>\n

                            \n
                          1. Strengthened Stakeholder Confidence<\/span><\/b><\/li>\n<\/ol>\n

                            Consistent MIS enhances board and investor reporting, improving credibility.<\/span>\u00a0<\/span><\/p>\n

                            \u00a0<\/span><\/p>\n

                            The Key MIS Categories (With E-Commerce & Retail Examples)<\/span><\/b><\/h2>\n

                            Financial MIS \u2013 Foundational to CFO Oversight<\/span><\/b><\/h2>\n

                            Purpose:<\/span><\/b>\u00a0<\/span><\/p>\n

                            Support financial health, profitability analysis, and capital management.<\/span>\u00a0<\/span><\/p>\n

                            Common Components:<\/span><\/b>\u00a0<\/span><\/p>\n

                              \n
                            • Monthly management accounts<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                \n
                              • P&L dashboards<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                  \n
                                • Cash-flow forecasts<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                    \n
                                  • Budget vs actual reporting<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                      \n
                                    • Margin analysis<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                      E-commerce & retail examples:<\/span><\/b>\u00a0<\/span><\/p>\n

                                        \n
                                      • Gross margin by SKU, collection, or location<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                          \n
                                        • Refund and return impact on profitability<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                            \n
                                          • Payment gateway fees (Stripe, PayPal, Klarna)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                              \n
                                            • Discounting and promotion impact on margins<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                \n
                                              • Daily sales and settlements from Shopify or POS systems<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                Value Delivered:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                A transparent view of financial performance, enabling tighter cost control and better margin management.<\/span><\/p>\n

                                                Operational MIS \u2013 Visibility into Efficiency and Execution<\/span><\/b><\/p>\n

                                                Purpose:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                Understand operational effectiveness and\u00a0identify\u00a0bottlenecks.<\/span>\u00a0<\/span><\/p>\n

                                                Common Components:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                  \n
                                                • Production throughput<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                    \n
                                                  • Inventory levels<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                      \n
                                                    • Supply chain performance<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                        \n
                                                      • Project\/job costing<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                        E-commerce & retail examples:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                          \n
                                                        • Warehouse productivity: pick accuracy, order cycle time<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                            \n
                                                          • Stock health: dead stock, slow-moving items, reorder points<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                              \n
                                                            • Courier and delivery performance<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                \n
                                                              • Return reasons analysis (sizing, defects, shipping damage)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                  \n
                                                                • Fulfilment cost per order<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                  Value Delivered:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                  Operational MIS enables targeted interventions that reduce cost, improve efficiency, and enhance customer experience.<\/span>\u00a0<\/span><\/p>\n

                                                                  \u00a0<\/span>Sales & Marketing MIS \u2013 Insight Into Revenue Drivers<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                  Purpose:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                  Provide visibility into commercial performance and customer behaviour.<\/span>\u00a0<\/span><\/p>\n

                                                                  Common Components:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                    \n
                                                                  • Sales pipeline analysis<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                      \n
                                                                    • Conversion rates<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                        \n
                                                                      • Marketing ROI<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                          \n
                                                                        • Customer lifetime value<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                          E-commerce & retail examples:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                            \n
                                                                          • CAC vs LTV across channels (Meta, Google, TikTok, Amazon)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                              \n
                                                                            • Basket size trends and upsell performance<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                \n
                                                                              • Abandoned cart analysis<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                  \n
                                                                                • Profitability by channel or campaign<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                    \n
                                                                                  • Repeat purchase behaviour and retention drivers<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                    Value Delivered:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                    Supports more informed allocation of marketing spend and targeted growth strategies.<\/span>\u00a0<\/span><\/p>\n

                                                                                    \u00a0<\/span>HR & Workforce MIS \u2013 Understanding Workforce Productivity<\/span><\/b><\/p>\n

                                                                                    Purpose:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                    Monitor labour efficiency, performance, and workforce costs.<\/span>\u00a0<\/span><\/p>\n

                                                                                    Common Components:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                      \n
                                                                                    • Labour cost tracking<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                        \n
                                                                                      • Productivity analysis<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                          \n
                                                                                        • Overtime and absence patterns<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                            \n
                                                                                          • Capacity and skills assessments<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                            E-commerce & retail examples:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                              \n
                                                                                            • Store productivity: sales per labour hour<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                \n
                                                                                              • Warehouse staffing optimisation: cost per pick\/pack<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                  \n
                                                                                                • Customer support KPIs: response time, ticket closure rate<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                  Value Delivered:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                  Improves labour planning, cost management, and workforce performance.<\/span>\u00a0<\/span><\/p>\n

                                                                                                  \u00a0<\/span>Customer Service MIS \u2013 Monitoring Service & Retention Metrics<\/span><\/b><\/p>\n

                                                                                                  Purpose:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                  Understand customer satisfaction and service delivery quality.<\/span>\u00a0<\/span><\/p>\n

                                                                                                  Common Components:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                    \n
                                                                                                  • NPS and CSAT scores<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                      \n
                                                                                                    • Resolution times<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                        \n
                                                                                                      • Escalation trends<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                        E-commerce & retail examples:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                          \n
                                                                                                        • Delivery-related complaints<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                            \n
                                                                                                          • Product defect trends<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                              \n
                                                                                                            • Review and rating analysis<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                \n
                                                                                                              • First-contact resolution rate<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                Value Delivered:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                Identifies\u00a0service gaps that impact loyalty, retention, and brand\u00a0perception.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                \u00a0<\/span>Strategic MIS \u2013 Executive-Level Insight<\/span><\/b><\/p>\n

                                                                                                                Purpose:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                Provide integrated, high-level views for senior management and boards.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                Common Components:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                  \n
                                                                                                                • KPI scorecards<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                    \n
                                                                                                                  • Board reporting packs<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                      \n
                                                                                                                    • Scenario modelling<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                        \n
                                                                                                                      • Balanced scorecards<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                        E-commerce & retail examples:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                          \n
                                                                                                                        • Marketplace vs D2C channel profitability<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                            \n
                                                                                                                          • Seasonality forecasting (Q4, Black Friday, etc.)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                              \n
                                                                                                                            • Regional performance analysis<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                \n
                                                                                                                              • Pricing elasticity models<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                Value Delivered:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                Supports strategic planning, capital allocation, and long-term growth decisions.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                \u00a0<\/span>Compliance & Risk MIS \u2013 Protecting Enterprise Integrity<\/span><\/b><\/p>\n

                                                                                                                                Purpose:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                Detect risk exposure and ensure compliance across the organisation.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                Examples:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                  \n
                                                                                                                                • Fraud monitoring<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                    \n
                                                                                                                                  • Policy compliance tracking<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                      \n
                                                                                                                                    • Audit reporting<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                      E-commerce & retail examples:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                        \n
                                                                                                                                      • Chargeback patterns<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                          \n
                                                                                                                                        • Stock shrinkage in warehouses or stores<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                            \n
                                                                                                                                          • GDPR compliance related to customer data<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                            \u00a0<\/span>Procurement & Supply Chain MIS \u2013 Managing Cost & Supplier Performance<\/span><\/b><\/p>\n

                                                                                                                                            Purpose:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                            Optimise procurement, vendor performance, and cost management.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                            Examples:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                              \n
                                                                                                                                            • Spend analytics<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                \n
                                                                                                                                              • Supplier scorecards<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                  \n
                                                                                                                                                • Lead time monitoring<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                  E-commerce & retail examples:<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                    \n
                                                                                                                                                  • Landed cost calculations for imports<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                      \n
                                                                                                                                                    • MOQ optimisation<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                        \n
                                                                                                                                                      • Shipping and freight cost tracking<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                          \n
                                                                                                                                                        • Supplier quality and defect analysis<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                          \u00a0<\/span><\/p>\n

                                                                                                                                                          The Commercial Impact of Strong MIS<\/span><\/b>\u00a0<\/span><\/h2>\n

                                                                                                                                                          Organisations with a mature MIS environment typically\u00a0demonstrate:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                            \n
                                                                                                                                                          • More\u00a0accurate\u00a0forecasting and planning<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                              \n
                                                                                                                                                            • Improved margin control through SKU-level insight<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                \n
                                                                                                                                                              • Greater operational efficiency and cost reduction<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                  \n
                                                                                                                                                                • More disciplined working capital management<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                    \n
                                                                                                                                                                  • Faster and more confident decision-making<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                      \n
                                                                                                                                                                    • Higher investor and board confidence<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                        \n
                                                                                                                                                                      • Stronger resilience in volatile market conditions<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                        \u00a0<\/span><\/p>\n

                                                                                                                                                                        Industry research consistently shows that retailers and e-commerce organisations adopting integrated MIS, BI and analytics frameworks achieve measurable performance gains. These include improved inventory accuracy (up to 73%), reduced stockouts (20\u201330%), lower\u00a0logistics\u00a0costs (15\u201333%), stronger operational efficiency (10\u201320%), and higher customer retention and LTV uplift driven by personalisation (20\u201330%).\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                        \u00a0<\/span><\/p>\n

                                                                                                                                                                        How We BSMART\u00a0Enables MIS-Driven Growth<\/span><\/b>\u00a0<\/span><\/h2>\n

                                                                                                                                                                        We help organisations develop and manage their MIS ecosystems through:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                          \n
                                                                                                                                                                        • Accounting & Bookkeeping \u2013 ensuring clean, reliable data<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                            \n
                                                                                                                                                                          • \u00a0MIS Dashboards & Reporting Packs \u2013 consistent, decision-ready insights<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                              \n
                                                                                                                                                                            • Cash-Flow Forecasting & Scenario Planning \u2013 visibility into future performance<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                \n
                                                                                                                                                                              • Fractional CFO Services \u2013 strategic finance capability without full-time cost<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                  \n
                                                                                                                                                                                • Commercial Insight & Strategy \u2013 translating data into action and measurable impact<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                  MIS Is Now a Strategic Necessity<\/span><\/b>\u00a0<\/span><\/h2>\n

                                                                                                                                                                                  In an environment where agility, transparency, and data-driven decision-making are essential, MIS is no longer optional.<\/span> \u00a0<\/span>It is a core capability that enables CFOs and leadership teams to steer the business with clarity, confidence, and precision.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                  If you are looking to strengthen your MIS frameworks, elevate your financial reporting, or enhance strategic decision-making, \u00a0BSMART\u00a0can support you in building a more insight-driven and resilient organisation.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                  \u00a0<\/span><\/p>\n

                                                                                                                                                                                  Sources: McKinsey, Gartner, Deloitte, BCG, ARC Advisory Group, Zebra Technologies.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                                                                                                                                                                                  In today\u2019s operating environment, intuition is no longer sufficient to […]<\/p>\n","protected":false},"author":7,"featured_media":2699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[13,17],"class_list":["post-2698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-cfo","tag-mis"],"_links":{"self":[{"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/posts\/2698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/comments?post=2698"}],"version-history":[{"count":3,"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/posts\/2698\/revisions"}],"predecessor-version":[{"id":2702,"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/posts\/2698\/revisions\/2702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/media\/2699"}],"wp:attachment":[{"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/media?parent=2698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/categories?post=2698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bsmartpartners.com\/uk\/wp-json\/wp\/v2\/tags?post=2698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}